Vodafone PAYG Campaign :

Vodafone UK Ramps Up PAYG Campaign.
In terms of revenue Vodafone saw a drop of 2% year on year, with £5.3 billion having been taken in compared with £5.4 billion in Q1 2008. Vodafone will be keen to recapture lost ground, especially as rival O2 has a subscriber base of 20.8 million compared with Vodafone’s 18.7 million. To that end Vodafone seems to be putting a lot more effort into PAYG, an area, in which arguably it hasn’t had the best repuation.